王宇晖,苏家玉

目的：在文化产业日益增长的背景下，影响用户对文创产品的感知和购买行为的因素调查是一项重要研究。方法：文章提出了一个文创产品的接受概念模型，在250名青年用户中进行了调查研究。结果：发现美学能够显著影响文创产品的感知有用性和感知易用性，但对使用意图并无影响，而文化认同对感知有用性和使用意图产生了显著影响。结论：文章的研究结果拓展了文创产品领域的技术接受研究，揭示了文化认同，美学，感知有用性和感知易用性之间的影响关系，能够为文创产品的开发提供有意义的设计指导。

文化创意产品；技术接受模型；文化认同；产品美学；感知可用性

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