Lele Yin

ICH symbols are the core carriers of ICH, embodying ethnic aesthetics, traditional craftsmanship, and humanistic spirit. Transforming them effectively into visual language for Cultural & Creative products is a key pathway for the revitalization of ICH as well as the quality improvement and upgrading of the Cultural & Creative industry. Current cultural product designs frequently exhibit disjointed symbol appropriation, fragmented cultural contexts, homogenized visual expressions, and contextual dissonance, hindering synergistic enhancement of cultural dissemination and market resonance. This paper anchors in the integration logic of ICH transmission and modern design, defines the core connotations and visual characteristics of ICH symbols, analyzes the current practical challenges in visual transformation, and systematically explores the visual transformation methodologies of ICH symbols in Cultural & Creative product design from four dimensions: symbol extraction, tectonic reconfiguration, poetic reinterpretation, and contextual resonance. Concurrently, grounded in design ethics and market demands, it proposes optimization strategies, aiming to enable ICH to achieve contemporary expressions through visual transformation, promote ICH transmission shift from static protection to dynamic innovation, and catalyze cultural depth and market vitality in cultural & creative products.

Intangible Cultural Heritage (ICH) Symbols; Cultural & Creative Product Design; Visual Transformation; Cultural Transmission; Contemporary Design

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