Wenli Wang,Le Zhang,Chenxi Liu,Yuji Jin

In recent years, China's economy has experienced rapid growth accompanied by steadily rising consumption levels. Against this backdrop, contemporary consumers exhibit distinctive behavioral patterns, placing greater emphasis on spiritual fulfillment. The open and inclusive social environment has created ideal conditions for free emotional expression. Shansha You Song accurately captures modern emotional characteristics through innovative emotional marketing strategies, aiming to build resonance between brands and consumers. By leveraging emotional marketing, brands can shape and reinforce their unique identity, enabling consumers to clearly recognize and remember brands through emotional experiences. This approach enhances brand loyalty and establishes long-term value for businesses.

Brand; Emotional marketing; Pines beneath the mountain

[1] Yang X.Understanding Emotional Marketing:Entering the'Heart'Consumption Model[J].International Public Relations,2023,(19):67-68. [2] Fu Senhui,Yang Xiaoyan.New Trends in Brand Marketing:Brand Lifestyle Integration[J].Youth Years,2013,(05):424-425. [3] iziRetail Hot Topic:Want to delve deeper into"Songmont:Pines Below the Mountain"and its creative story?This brand exhibition is a must-see. [4] gooood Design Network,Architectural Camp's latest creation|Layout:Pine Space beneath the mountain. [5] Qianyun Brand Media:Brand Dissection of"Pine Below the Mountain"|Zhongnv Dangdao:How to Leverage"Emotional Anchors"to Drive 500 Million Business?

点击下载PDF