Junhua Yu,Jingsai Zhang

Rural culture, as the foundation of Chinese civilization, carries agricultural wisdom and local memories. It faces the dual challenges of inheritance rupture and development lag in the process of modernization. Art design, with its unique ability of symbol translation, visual reconstruction, and creative activation, is becoming an important driving force for the revitalization of rural culture. Based on this, this article systematically explores the diverse mechanisms of art design in the inheritance of rural culture. Research shows that art design has surpassed its simple beautification function, is systematically revitalizing rural cultural resources, constructing a cultural inheritance path of "seeing people, seeing things, and seeing life", and injecting sustainable endogenous power into rural revitalization.

art and design; Rural culture; Inheritance and Development

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