Zihan Jiao,Xiaoyan Huang

As a treasure of ancient Chinese civilization, the inheritance and development of Dunhuang culture are influenced by both historical culture and contemporary commercial challenges. As two major representatives of Dunhuang culture, the Dunhuang Grottoes and the Sutra Caves documents carry rich historical information and cultural connotations, and are important ways to understand and inherit Dunhuang culture. This paper adopts the research methods of literature research, case study and comparative study, aiming to explore the inheritance model and business strategy of Dunhuang culture through the study of Dunhuang Grottoes and Sutra Caves documents, combined with the analysis of modern cases.

Dunhuang culture; cultural relics interpretation; cultural heritage; business strategy

[1] Dunhuang Municipal People’s Government.(2006).Regulations on the Protection and Management of the Mogao Grottoes in Dunhuang.Dunhuang Municipal People’s Government Website.https://www.dunhuang.gov.cn/. [2] Ministry of Culture and Tourism.(2018).Opinions on further strengthening the protection and management of the Mogao Grottoes in Dunhuang.Ministry of Culture and Tourism website.https://www.mct.gov.cn/. [3] Dunhuang Academy.(2021).Dunhuang Cultural Industry Development Plan(2021-2030).Dunhuang Academy website.https://www.dunhuangacademy.cn/. [4] Zhang Xiaogang.Current situation and problems of tourism development in Dunhuang Mogao Grottoes[J].Tourism Tribune,2005,20(3):56-60. [5] Li Hongwei.Research on the Development of Dunhuang Cultural Industry[D].Lanzhou University,2010. [6] Dunhuang Academy.Annual Report on Dunhuang Mogao Grottoes[R].Dunhuang Academy,2020. [7] Wang Jianping.Paths and Problems of Commercial Development of Dunhuang Culture[J].Silk Road,2018(8):45-48.

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