Chenxi Liu,Yuji Jin,Wenli Wang,Le Zhang

As a creative artistic endeavor, design not only achieves harmony between form and function but also embodies profound cultural significance and individual style. This paper explores the relationship between aesthetic connotations and personal style in design, using the "Man Song" brand as a case study to analyze how it integrates aesthetic principles with distinctive characteristics, creating products that exude unique charm and cultural depth. Additionally, the paper provides a detailed account of "Man Song" 's brand history and distinctive features to further highlight its unique appeal.

Design aesthetics; Aesthetic connotation; Slow Song

[1] He Huiyun.A Preliminary Study on the Connotation of Design Aesthetics[J].Science and Technology&Innovation,2015(10):21. [2] Li Jinghua,Ding Yanjiao.The View of Design Aesthetics—Design Should Have Connotation[J].Art and Design(Theory),2008(03):20-22. [3] Hou Minfeng.Construction of Contemporary Design Aesthetic Paradigm Based on Chinese Traditional Aesthetic Spirit[J].Literary and Art Contention,2024(08):184-189. [4] Li Naidan.Research on the Influence of Elegant and Simple Aesthetics of the Song Dynasty on Modern Design[J].Popular Literature and Art,2024(09):54-56. [5] Li Fei.Chinese Traditional Design Aesthetics in Tea Packaging Design[J].Zhejiang Arts and Crafts,2024(05):100-102. [6] Xie Dongxi.Aesthetic Characteristics of Yuan Dynasty Blue and White"Cloud Shoulder Pattern"from the Perspective of Design Aesthetics[J].Ceramic Studies,2023,38(05):107-109. [7] Mao Shiqin.Research on the Application of Ancient Chinese Design Aesthetics in Modern Design Art[J].Fashion Tomorrow,2023(09):108-111. [8] Xiong Can.The Influence of Design Aesthetics on Modern Design and Aesthetic Subject[J].Art Grand View,2023(04):76-78. [9] Li Chunhong.Research on Modern Packaging Design Based on Zhuangzi’s Aesthetic Thought of"Harmony Between Man and Nature"[D].Tianjin University of Science and Technology,2022. [10] Zhang Lingli.Research on Cultural Implication and Design Aesthetics of Block-printed Songti Characters[D].China Academy of Art,2022.

点击下载PDF