As an important component of the outstanding traditional culture of Huxiang, Xiangnan folk embroidery embodies the life wisdom, ethical values, and spiritual beliefs of the local people. University students, characterized by strong cultural receptivity, innovative thinking, and extensive social influence, constitute a key driving force for the inheritance and creative transformation of folk culture. In the context of the new era, promoting the deep integration of Xiangnan folk embroidery art with the inheritance of folk culture among university students is not only an inevitable choice for revitalizing the vitality of traditional arts, but also an essential approach for implementing the fundamental task of moral education in higher education and advancing the national strategy of building a culturally strong country.Taking the “Linglong Doll” IP design as a core practical carrier, this study systematically analyzes the logical preconditions, endogenous driving forces, and coupling pathways through which Xiangnan folk embroidery can be integrated into the inheritance of folk culture among university students.It further explores a three-dimensional practical framework of “narrative interaction–value co-construction–virtual–real integration.” This research aims to provide theoretical support, practical paradigms, and innovative pathways for the sustainable transmission of traditional folk culture among young people, and to facilitate the creative transformation and innovative development of Xiangnan folk embroidery art.

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