Jihua Gao,Ning Li,Duohao Zhu

Hainan FTP Construction has brought unprecedented development opportunities for the activation of local ICH and the upgrading of cultural tourism industry. As an ICH project that embodies local folk traditions and artisanal ingenuity, the craftsmanship of Danzhou Jiadan Paper serves as the core cultural resource for the integrated development of tourism and culture in Danzhou. Currently, the Jiadan Paper is facing several practical challenges, including intergenerational transmission gaps, underdeveloped industrialization, and superficial integration with cultural tourism industry. Consequently, it has failed to harness the policy incentives, visitor flows, and market advantages of FTP Construction for effective value transformation. Grounded in the FTP Construction, and aligned with the cultural traits and current transmission status of the Jiadan Paper, this paper analyzes the feasibility and current challenges of its integration with the cultural tourism industry, and proposes targeted integrated development strategies from four dimensions—transmission system refinement, innovative development of products, deep integration of scenarios, and precision brand communication—to promote the activation of Jiadan Paper and the high-quality development of cultural tourism industry in Danzhou, achieving the bidirectional enablement of cultural protection and economic development.

Free Trade Port Construction (FTP Construction); Danzhou Jiadan Paper; Intangible Cultural Heritage (ICH); Culture-Tourism Integration; Integration Strategy

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