lin Ge

With the rapid development of digital technology, film and media communication have entered a new stage of transformation. Traditional linear production and distribution systems are being replaced by multi-platform digital communication models, including streaming services, interactive media, and social networking platforms. This paper analyzes major trends in the digital transformation of film and media communication, such as media convergence, audience participation, data-driven content promotion, and decentralized distribution. It further discusses the implications of these changes for filmmakers, marketing strategies, and audience engagement. The findings indicate that digital transformation not only reshapes narrative structures and commercial models, but also accelerates the diversification and globalization of film communication. The study concludes that future media development will increasingly rely on cross-platform collaboration, interactive experience design, and personalized communication strategies.

Digital Transformation; Film and Media Communication; Streaming Platforms; Audience Engagement; Media Convergence

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