Shuhao Liu

In the context of the transformation of modern media, narrative storytelling has become a core method of information dissemination, with emotional resonance being key to achieving communication effectiveness. This paper focuses on the generation logic of emotional resonance in media storytelling, providing an in-depth analysis of the principles behind mechanisms such as social media interaction, visual immersion, and algorithmic recommendations. It also explores practical approaches, offering ideas to enhance emotional connection and value transmission in narrative communication, thereby helping media narratives achieve deep reach across diverse scenarios.

media; narrative storytelling; emotional resonance; value orientation

[1] Yang Junjie.Research on Storytelling Narratives in Character Documentaries under the Theory of Media Memory[D].Chengdu Sport University,2025. [2] Li Zhi.Practical Study of Storytelling Narratives in Character Documentaries[D].Jilin Academy of Arts,2023. [3] Chen Wenhua.Research on Storytelling Narratives in New Media Short Video Advertisements[D].Hebei University,2022.

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