Lele Yin

This article studies the digital cultural and creative design and interactive experience of Haikou Qilou Old Street's architectural culture empowered by metaverse technology, and constructs a full process technical system of "digital element modeling cultural and creative design experience landing". By deconstructing the architectural elements of the arcade, transforming regional symbols, and constructing a three-dimensional model, extracting core IP symbols, and dividing digital collections and other carrier types; Design an immersive interactive logic of "scene path feedback", build a multimodal technology fusion architecture and a "three-dimensional nine item" quantitative indicator system, suitable for online, offline, and mobile landing scenarios. Digital replication and cultural and creative transformation of arcade architectural culture provide technical support for the digital inheritance of historical architectural culture.

Metaverse technology empowerment; Haikou Qilou Old Street Architectural Culture; Digital cultural and creative design and interactive experience

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