Miaomiao Xu

This study takes the Shaanxi History Museum as a case and employs the theory of multimodal discourse analysis to explore the construction mechanism of cultural symbols. The research focuses on various multimodal resources such as the exhibition space design within the museum, the presentation of cultural relics and artifacts, multimedia interactive installations, and the visual identification system. By analyzing the collaborative operation of symbol modalities such as images, text, spatial layout, and dynamic images, this study reveals how the museum achieves the production of cultural symbol meanings and the transmission of value through multimodal discourse strategies. The research finds that the Shaanxi History Museum has constructed a cultural symbol system that combines historical depth and modern dissemination power through hierarchical spatial narrative design (such as the time-space corridor in the entrance hall and the thematic zoning of exhibition halls), the integration of cultural relics and digital technology (such as AR restoration and holographic projection), and the semiotic translation of visual symbols (such as the modern design application of bronze artifact patterns). This study provides theoretical references for multimodal discourse practices in museum cultural dissemination and offers empirical evidence for the contemporary construction of regional cultural symbols.

Multimodal Discourse Analysis; Cultural Symbol Construction; Shaanxi History Museum; Exhibition Design

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