Honghua Shi

The application of cultural elements in modern sports industry is extensive and profound, which not only greatly enriches the pluralistic connotation of sports industry, but also significantly improves its competitiveness and attractiveness in the market. The innovative application of cultural elements makes modern sports industry no longer confined to a single dimension of competition and fitness, but a comprehensive industry integrating cultural inheritance, artistic expression and emotional resonance.

Cultural elements; modern sports industry; innovative applications

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