Xinyue Ma

As the core vehicle of brand strategy, the brand identity system in visual communication design undertakes dual functions of symbolic coding and value transmission in an information-overloaded market environment. Addressing current issues such as insufficient design consistency, lagging innovation, systemic deficiencies, and cultural adaptation deviations in brand identity systems, this paper proposes the construction of a parametric visual management mechanism, the establishment of an interdisciplinary innovation collaboration model, the implementation of an atomicized system design strategy, and a hierarchical cultural adaptation plan. By enhancing the cognitive anchoring efficacy of visual elements, expanding the boundaries of dynamic symbolic expression, and improving the end-to-end design governance framework, the brand recognition and cross-cultural communication resilience are effectively enhanced, providing theoretical support and practical pathways for brands to build sustainable competitive advantages in complex media ecosystems.

Brand Identity System; Visual Communication Design; Cross-Cultural Communication; Dynamic Recognition; Symbolic Coding

[1] Zhang Mingyue Research on the role of visual communication graphic design in building brand recognition[J]. Footwear Technology and Design,2024,4(10):46-48. [2] Zhang Haiyu,Zhang Peng,Ma Yunfei,Zhang Delin Research and Application of Visual Identity System in Rural Revitalization Planning[J].Agricultural Modernization Research,2021,(1):49-56.

点击下载PDF