Yu Gao

In today's cultural context, where globalization and localization intertwine, modern design art in China needs to deeply explore and utilize traditional cultural elements to achieve innovative development, thereby constructing a design language system with a distinct national identity and cultural confidence. This study focuses on the practical application and theoretical exploration of Chinese traditional cultural elements in modern design, systematically analyzing the internal logic, presentation forms, and value significance of the integration between traditional culture and modern design. The research indicates that traditional cultural elements are not just a resource treasure for design innovation; they are key carriers for shaping the national cultural image and enhancing cultural soft power. Faced with the risk of cultural homogenization brought about by globalization, modern design must take root in the soil of traditional culture, utilizing creative transformation and innovative development to ensure that design works reflect the spirit of the times while also showcasing national characteristics. This article discusses three dimensions: theoretical construction, practical paths, and future prospects, analyzing the application strategies of traditional cultural elements in aspects such as design concepts, visual symbols, and the spirit of craftsmanship, thus promoting Chinese design on the global stage and contributing Chinese wisdom to global design diversity.

modern design art; elements of Chinese traditional culture; innovative development; cultural inheritance

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