Weijun Wu

The proposal of the national "Digital China" strategy promotes the deep integration of traditional culture and digital technology. As an important carrier of Chinese civilization, the inheritance of ceramic culture faces practical challenges such as the discontinuity of intangible cultural heritage skills and the weakening of young people's cognition. This study uses the Taoyu APP as a practical carrier to explore innovative paths for digital technology to empower the inheritance of traditional culture. By integrating short video learning, 3D interactive display, blockchain certification, and community ecosystem construction. Research on the empowering role of digital technology in the dissemination, experience, and industrial transformation of traditional ceramic culture, combined with case analysis, proposes a practical plan to achieve cultural resource activation, user interaction innovation, and industrial ecological reconstruction through mobile application platforms.

Ceramics: Digitalization: Cultural Communication

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