Yanhui Guo

In the context of the deep integration of digital technology and cultural industry, digital intelligence technology, as the core driving force, is comprehensively innovating and reshaping the production, dissemination and consumption of cultural content, and at the same time giving birth to new formats such as digital collections, digital publishing, and VR exhibition halls, injecting new momentum into the innovation and transformation of the cultural industry. Therefore, based on the policy orientation and practical needs of the current national cultural digitalization strategy, this paper will focus on the emergence and implementation of new formats of cultural industry promoted by digital intelligence technology, analyze the new trends and new characteristics of digital intelligence technology to empower the cultural industry, sort out the main problems and challenges faced in the practice process, and put forward feasible paths from multiple dimensions such as ecological construction, technology application, and basic guarantee, and explore more possibilities for the link development of digital intelligence technology and cultural industry.

digital intelligence technology; cultural industry; the development of new business formats; path

[1] Xie Xuefang;HE Xueling.Journal of Tongji University(Social Sciences Edition),2024,35(01):44-58. [2] Wang Jingyan.Modern Production of Cultural Industry Empowered by"Digital Intelligence":Logical Reconstruction and Paradigm Change[J].Journal of Soochow University(Philosophy and Social Science),2025,46(02):116-125.

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