Yunning Peng

As globalization deepens and cross - cultural communication is on the rise, media art design plays a crucial role in promoting such exchanges; in this cross - cultural communication, this research explored the functions and difficulties of media art design, finding that it could break through language and cultural barriers, help transmit information and emotions and create a channel for dialogue between different cultures, but the main problem for it was to balance respect for individual cultural identities and achieve effective cross - cultural communication, and this study aimed to inspire creativity and trigger reflective thinking about the development of media art design as well as provide theoretical guidance for cross - cultural communication practice.

cross - cultural communication; media art design; cultural exchange

[1] Zha Weiwei.Research on the Communication of Art Design in the Process of Cross-Cultural Communication[J]. Media Forum,2020,0(06):135-135. [2] Yue Qin.Analysis of Art Design Communication in the Process of Cross-Cultural Communication[J].Portrait Pictorial:First Ten Days,2020,(02):0023-0023. [3] Han Lisha.Discussion on the Measures of Art Design Culture Communication in the New Media Era[J].Shoe Making Technology and Design,2023,3(11):78-80. [4] Wang Hui,Cao Donglin.Research on the Communication of Art Design Culture in the New Media Era[J].Daguan:Forum,2023,(01):108-110. [5] Wang Chen.Exploration of Art Design Communication Strategies in the Process of Cross-Cultural Communication[J].Tomorrow's Fashion,2021,(23):125-127.

点击下载PDF