Jingwen Ye

With the rapid development of information technology, particularly the widespread application of digital media and interactive content, traditional advertising methods have been continuously facing new challenges. Posters, as a classic advertising medium, have undergone a transition from traditional static posters to dynamic posters. Static posters, with their simplicity and clarity, have occupied an important position in traditional advertising, while dynamic posters, with their unique dynamic expression and interactivity, reveal new potential for communication and advertising effectiveness. This paper conducts a comparative analysis of the differences and similarities between dynamic posters and traditional static posters in terms of form of expression, audience interactivity, communication effectiveness, and design complexity. It explores the advantages and limitations of both in advertising communication and provides an outlook on the future development trends of dynamic posters. The study shows that dynamic posters, with their richer visual expression and stronger user interactivity, have demonstrated significant potential in digital advertising communication. However, static posters still retain their unique advantages in specific contexts. As technology continues to advance, dynamic posters are expected to play an increasingly important role in the field of advertising communication.

Dynamic Posters; Static Posters; Advertising Communication; Interactivity; Future Development

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