Practice-Based Teaching Integrating Professional Education with Innovation and Entrepreneurship Education for Higher Vocational Media Majors in Low-Altitude Cultural Tourism: A Case Study of Guangzhou Huaxia Vocational College

ISSN:3029-2301

EISSN:3029-2328

语言:英文

作者
Honggang An
文章摘要
As the low-altitude economy becomes more closely connected with cultural tourism, the work performed in media-related positions is changing as well. In addition to conventional training in photography and videography, video editing, and program planning, higher vocational media programs increasingly need to cover drone aerial imaging, production of short videos for cultural tourism, AI-generated content (AIGC), and platform operations. This study analyzes 54 valid questionnaires from the Film and Television Multimedia Technology program cluster at Guangzhou Huaxia Vocational College across five dimensions: integration of industry scenarios, project-based practice, integration of professional education with innovation and entrepreneurship education, college-industry collaboration, and assessment and application of outcomes. Students rated the importance of all five dimensions higher than their current level of implementation, with the largest gaps found in industry-scenario integration and college-industry collaboration. Based on these findings, the paper proposes improvements in practice content, complete project training, enterprise participation, and outcome assessment and application, with the aim of bringing authentic tasks and workplace requirements into the classroom.
文章关键词
Low-altitude cultural tourism; Media majors; Professional and innovation education integration; Practice-based teaching; Vocational education
参考文献
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