Zhoucheng Hao

As media convergence continuously deepens, the omni-media skill matrix serves as an important support for the core competitiveness of converged media talents. However, under current traditional talent cultivation approaches, it suffers from flaws such as overly specialized skills, misalignment with practical demands, and deficiency in practical applicability, hindering the cultivation of versatile talents that meet the requirements of industrial evolution. Grounding in talent cultivation realities in grassroots media units and higher education institutions, this paper analyzes the basic concept of the omni-media skill matrix, elaborates on the challenges faced by current converged media talent cultivation, proposes a new type of “skill-based, practice-driven, and multi-stakeholder co-cultivation” cultivation mechanism, and provides practical and actionable implementation measures, aiming to break through traditional cultivation barriers, enable the talents capabilities to meet the industry requirements, and offer grassroots-applicable and actionable insights for converged media talent cultivation.

Omni-Media Skill Matrix; Converged Media Talent; Cultivation Model; Innovative Construction

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