Manman Li,Li Li

Under the deepening implementation of the mass Innovation & Entrepreneurship strategy, the integration of Business Administration programs, as a core vehicle for cultivating versatile management talent, with Innovation & Entrepreneurship education has emerged as a critical pathway to break through the limitations of traditional teaching models and enhance the quality and effectiveness of talent cultivation. As the central vehicle for integrating Business Administration programs with Innovation & Entrepreneurship education, practice teaching currently faces critical challenges—including superficial integration, imbalanced curriculum design, inadequate faculty competencies, and underdeveloped practice platforms—hindering the cultivation of interdisciplinary talent equipped with both managerial acumen and innovation & entrepreneurship capabilities to meet societal demands. Aligned with the disciplinary characteristics of Business Administration and the core essence of Innovation & Entrepreneurship education, this study deeply analyzes the existing problems in the practice teaching system under the integration of the two, and proposes targeted optimization strategies for promoting the quality and efficiency enhancement of the practice teaching system from four dimensions—curriculum systems, faculty teams, practice platforms, and evaluation mechanisms—to achieve precision alignment between the cultivation of Business Administration professionals and the demands for Innovation & Entrepreneurship talent, and provide practical reference for the teaching reform of Business Administration in higher education institutions.

Business Administration; Innovation & Entrepreneurship Education; Integrated Development; Practice Teaching System; Optimization Strategies

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