Yugang He

As digital technology deeply permeates into all industries, Business management models have been revamped fundamentally, placing higher requirements on the digital literacy and practical competencies of Business Administration professionals. Vocational undergraduate education aims to cultivate high-caliber technical talents. However, its traditional teaching model for Business Administration has struggled to meet the demands of industrial development. Therefore, teaching reform has become an inevitable choice. This paper deeply analyzes the core problems existing in the teaching of Business Administration in the digital context anchored in the vocational undergraduate education positioning, explores targeted reform pathways from four dimensions—teaching philosophy, curriculum system, teaching models, and faculty teams—and summarizes optimization strategies based on practical experience, aiming to promote the precision alignment between disciplinary instruction and the demands of the digital industry, improve the quality of talent cultivation, and provide practical reference for the sustainable development of vocational undergraduate Business Administration program.

Digital; Vocational Undergraduate; Business Administration; Teaching Reform; Practical Pathways

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