Yi Li

Under the dual strategic orientations of nurturing new-quality productive forces and building a powerful education country, specialized and innovative integrated courses in private undergraduate universities face practical dilemmas such as superficial integration, single mode, and lack of evaluation. Based on constructivist learning theory and systemic functional linguistics, this study focuses on the characteristics of private undergraduate students, including weak autonomous learning ability, insufficient logical thinking, and strong practical needs. It constructs a specialized and innovative integrated teaching model of "1 center, 2 means, 3 combinations, and 4 capabilities", designs a hierarchical and progressive implementation path of "theoretical teaching - theoretical innovation - theoretical practice", and establishes a three-dimensional evaluation model combining process, result, and ability. Taking the course Marketing Planning as a pilot, 80 on-campus students were selected for a one-year teaching practice, and the effects were verified through questionnaire surveys, case analyses, competition practices, and other methods. The study aims to effectively solve the problems in the construction of specialized and innovative integrated courses in private undergraduate universities, realize the transformation from "factor aggregation" to "ecological construction" by means of digital multimodality, and provide practical support for cultivating innovative and applied talents.

Digital multimodality; Private undergraduate universities; Integration of professional and innovative education; Curriculum construction; Teaching model

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