Yugang He

Against the backdrop of the synergetic development of the digital economy and innovation and entrepreneurship, business administration urgently needs to break through the limitations of the traditional talent cultivation model and achieve deep integration of entrepreneurship education in colleges and universities. This paper takes the idea of cultivating technology literacy in the “Guidelines for Information Technology Teaching in Compulsory Education” as the starting point, analyzes the core problems in the integrating process of entrepreneurship education, such as the disconnection among the curriculum systems, the absence of practical platforms, and the inadequate capabilities of teaching staff, in combination with the current situation of business administration education in colleges and universities, extracts a three-dimensional “curriculum integrated-project driven-digital intelligence empowered” integration pathway by sorting out the practice cases from Polus International College and other institutions, and proposes some optimization strategies from four dimensions: curriculum reconstruction, platform construction, teaching staff construction, and assessment reform to provide theoretical reference and practical paradigms for cultivating compound talents with both management literacy and entrepreneurial ability.

Business Administration, Entrepreneurship Education, Curriculum Integration, Digital Intelligence Empowerment, Practice Teaching

[1] Xianjun Li and Ying Li.(2025)Innovation and Entrepreneurship Education Models in Colleges and Universities Based on Enterprise Internship and Practice[J].The Theory and Practice of Innovation and Entrepreneurship,8(09), 186-188. [2] Yuzhen Xie and Qian Lyu.(2025)Integration Pathways of Innovation and Entrepreneurship Education and Professional Education in Application-oriented Undergraduate Colleges:A Case Study of Business Administration in a Certain School of Economics and Trade[J].Society and Public Welfare,8,51-53. [3] Wenjing Wang.(2023)Development of Innovation and Entrepreneurship Education in Colleges and Universities from the Perspective of Enterprises[J].Journal of Hubei Open Vocational College,36(24),16-18. [4] Xuhui Li and Yan Sun.(2021)The Teaching Model of Innovation and Entrepreneurship in Colleges and Universities Driven by New Generation of Information Technology:Based on the Practice of Curriculum Reform[J].Journal of Jimei University(Educational Science),22(01),51-57. [5] Shanshan Sun and Yang Wang.(2021)The Impact of Ideological and Political Work in Colleges and Universities on College Students’Innovation and Entrepreneurship Education under the Background of New Age Enterprises[J]. Modern Business and Industry,42(03),84-85.

点击下载PDF