Yangyang Yan,Jianjun Zhang,Pan Luo

With the introduction and implementation of the concept of new-quality productivity, China's industrial structure and employment market are undergoing profound transformations. Against this backdrop, applied undergraduate management students face unprecedented employment challenges and opportunities. This paper delves into how new-quality productivity reshapes demands for management talent, revealing practical dilemmas such as structural employment contradictions, competency gaps, and outdated training models among applied undergraduate management students. Drawing on the practical case of Guangzhou Huali College, This paper systematically analyzes the employment challenges faced by management students under the new quality productivity paradigm, explores innovative pathways for talent cultivation mechanisms, and provides theoretical references and practical insights for reforming management programs at applied undergraduate institutions.

New Quality Productivity; Applied Undergraduate Education; Management Students; Employment Challenges; Talent Cultivation Mechanisms

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