Xiaofei Xu,Jiayan Qi

This study investigates the effects of integrating Jiaxing celebrity family culture into Comprehensive English instruction. Using a randomized pretest–posttest design with 64 university students, the experimental group (n=33) received culturally integrated teaching, while the control group (n=31) followed the standard syllabus. After 16 weeks, the experimental group showed significantly greater gains in language proficiency, cultural awareness, and motivation (p<.001, large effect sizes). Findings support the value of embedding local heritage in EFL curricula to enhance both linguistic and affective outcomes.

Jiaxing celebrity culture; Comprehensive English; cultural integration; EFL

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