Sinuo Chen

With the acceleration of globalization, as a link of cross-cultural communication, the promotion of Chinese cultural identity of international students in China is of great significance to cultural communication. However, problems such as lack of cognition, single learning mode, and poor cultural communication effect restrict the deepening of Chinese cultural identity of international students in China. It is worth noting that the self-media represented by the Crooked Nut Research Association is creating short videos of cultural interpretation from the perspective of foreigners on YouTube, TikTok and other platforms. These short videos can be used both for entertainment and as a teaching resource for international Chinese teachers. Based on this, this paper analyzes the advantages of short videos of Crooked Nut Research Association in cognition, emotion and behavior through the media effect theory, and constructs a theoretical framework for the improvement of Chinese cultural identity of international students in China based on the theory of use and satisfaction. Finally, based on the short video of the Crooked Nut Research Association, specific strategies for improving the cultural identity of international students in China were proposed.

Crooked Nut Research Association short video; International students in China; cultural identity; Theory of Medium Effects

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