Tianwen Tang

Under the social background of the rapid development of social economy and “widespread entrepreneurship and innovation”, business administration in colleges and universities is faced with the new challenge of cultivating talents with the spirit of innovation and entrepreneurial ability. This paper deeply explores the necessity of integrating innovation and entrepreneurship education into the business administration in colleges and universities, elaborates the teaching reform measures of course system, teaching methods, practice teaching, teaching staff and other aspects, summarizes and thinks of the results of practice and aims at providing useful reference for the teaching reform of business administration in colleges and universities.

Innovation and Entrepreneurship Education; Business Administration; Teaching Reform; Practice

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