Hui Wang

In the context of the development of the new era, student affairs have become a key task for universities. Vigorously strengthening the brand building of student work can not only highlight the characteristics of university education, but also help promote the vigorous development of university education. At the same time, the construction of student work brand is one of the important indicators to measure the level of higher education.University administrators should integrate into the new era background, innovate management concepts, take the construction of student work brand as the starting point, take active and effective measures, fully exert the brand effect of student work, improve the level of university education, and cultivate high-quality talents for society. Therefore, this article mainly explores the path of brand building for college students' work under the background of the new era, analyzes the significance of brand building for college students' work, in order to provide reference for university managers and promote the development of college students' work.

New Era Background; Universities; Student work; brand building

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